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Публікація Маркетинг знань в інноваційній діяльності підприємств(ScientificWorld-NetAkhatAV, 2024) Ілляшенко, Сергій Миколайович; Ілляшенко, Наталія Сергіївна; Шипуліна, Юлія СергіївнаРозкрито роль і завдання маркетингу знань (з урахуванням їх дуалізму) в інноваційній діяльності підприємств в умовах четвертої промислової революції.Документ The main tools of the state support and development of innovation activity in Ukraine(Видавничий дім "Інжек", 2015) Illiashenko, N. S.; Riazantseva, Yu. M.The publication is aimed at identifying the major strengths of the internal potential of country in the sphere of innovation activity and bringing it into line with external possibilities with a view to increasing Ukraine's competitiveness in the international market. The factors that impact the innovation activity of country nowadays have been identified, it has been proven that the most effective way to increase this activity is applying the experience of developed countries. Based on an analysis of the specificity of innovation in different countries, a simplified mechanism that is characteristic of all of them has been elaborated. On its basis, a further mechanism for the State support of innovation activity for Ukraine among other countries has been elaborated, with a subsequent allocation of distinctive and unique features. Further research should be aimed at the formation of linkages between the elements of the innovation system in the country and developing a mechanism of their interaction with international institutions.