Кафедри

Постійне посилання на розділhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/35393

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2021 - 20242

Налаштування

ORCID: search.filters.orcid.https://orcid.org/0000-0002-1886-0848

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  • Ескіз
    Документ
    Consumer behavior in relation to social enterprises and organizations implementing social innovation
    (Національний технічний університет "Харківський політехнічний інститут", 2024) Szabolcs, Nagy
    This paper examines the growing role of social enterprises, which prioritize both social and environmental goals alongside profit. Despite the increasing prominence of social enterprises, the factors influencing consumer behavior towards them are under-researched. This paper seeks to fill that gap by reviewing the literature on consumer behavior and social enterprises, focusing on the role of social innovation. Through a systematic literature review, it identifies key factors influencing consumer engagement, including ethical concerns, perceived social impact, trust, and transparency. This study contributes to the growing body of literature on social innovation and consumer behavior, offering insights for both academics and practitioners seeking to enhance the relationship between consumers and socially innovative organizations.
  • Ескіз
    Документ
    Theoretical and methodological essence of innovative technology
    (2021) Nagy, Szabolcs; Kobielieva, A. V.
    The theoretical and methodological substantiation of the essence of innovative technology is the most important factor in the global development of the economy, the modern understanding of its content as an economical category, the basis of innovation. The analysis of the scientific definitions of "technology" made it possible to identify two main areas that form the content of this definition: the presentation of technology as a certain set of techniques and methods for preparing, organizing, and implementing production processes. This approach fully reflects the logic of the industrial economy; the presentation of technology as a system factor of production based on knowledge, skills, and abilities. This is a more modern concept of understanding technology, which leads to an innovative development area.