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Документ State regulation of demand in the market of tourist services(Полтавський державний аграрний університет, 2023) Shein, E. S.; Shein, Oleksii; Pererva, P. G.It has been proven that the development of tourism in Ukraine generates a new, very dynamic form of consumer demand, which with the movement of the consumer from the place of permanent residence, and even with the growth of the economic standard of living of the population. These factors play an extremely important role in the development of demand for tourist goods and services.Документ Marketing ensure the competitiveness of the tourism industry(Полтавський державний аграрний університет, 2023) Pererva, Oleksandr; Pererva, P. G.It has been proven that tourism in its main characteristics has no fundamental differences from other forms of economic activity, therefore all the main provisions of modern marketing can be fully applied in this area. At the same time, tourism has certain features related to the nature of services provided, work, forms of sales.Документ Neuromarketing as a factor influencing consumers(Національний технічний університет "Харківський політехнічний інститут", 2023) Potapov, F. V.; Pererva, P. G.It has been proven that in the use of special technologies that allow you to literally "see" the processes of the brain, there is a fundamental difference between neuromarketing and classical marketing, when focus groups of respondents are formed and questions are asked to their participants.Документ Research of the economic potential of the enterprise(Національний технічний університет "Харківський політехнічний інститут", 2023) Shein, E. S.; Pererva, P. G.It has been proved that the competitiveness of enterprises depends on many conditions, including methodological support for the formation of the strategic potential of an enterprise, necessary for its successful functioning in a competitive environment, on the state of legislation, in particular tax and antimonopoly, etc., and, first of all, the competitiveness of an enterprise is determined by its potential.Документ Economic Analysis of International Relations(Національний технічний університет "Харківський політехнічний інститут", 2023) Dikhtenko, O. O.; Cherepanova, V. O.; Pererva, P. G.It is proved that the economic analysis of international relations is an analytical and synthetic study that combines the division of the object under study into its component parts and the integration of these parts at a new cognitive level. At the same time, economic analysis is a complex use of various methods of information transformation.Документ Study of threats to economic security and countries in the context of globalization(2023) Vorvul, A. S.; Vorvul, Yu. V.; Pererva, P. G.It is proved that globalization is a new level of economic activity, operating in a single economic space. Globalization is characterized by the predominance of world economic relations over national ones. Globalization is a factor in the strengthening of traditional and the emergence of new threats to the economic security of the state and is found in all indicators and indicators of economic security.Публікація Формування міжнародної конкурентоспроможності та моделей бізнесу(Національний технічний інститут "Харківський політехнічний інститут", 2020) Перерва, Петро Григорович; Черепанова, Вікторія Олександрівна; Новік, Ірина Олексіївна; Погорєлов, Сергій Миколайович; Синіговець, Ольга МиколаївнаВ статті проведена систематизація історичних та новітніх теоретичних підходів до аналізу конкурентоспроможності на макрорівні і існуючих прикладних методів розрахунку міжнародної конкурентоспроможності. Детально розглянуто пріоритетні моделі європейської концепції інноваційного розвитку бізнесу: бізнес-модель № 1 – створення інвестиційних інститутів, що стимулюють суб`єктів міжнародної фінансової, наукової та промислової діяльності до впровадження інновацій; бізнес-модель № 2 – створення сприятливого середовища для інноваційної економіки; бізнес-модель № 3 - розвиток гуманітарного капіталу та формування в суспільстві загальної інноваційної культури. Доведено, що конкурентоспроможність є складною концепцією, яка визначається безліччю факторів, найбільш прийнятним способом оцінки рівня конкурентоспроможності є використання багатовимірних або складових показників конкурентоспроможності.Публікація Evaluating elasticity of costs for employee motivation at the industrial enterprises(ТОВ "Консалтингово-видавнича компанія "Ділові перспективи", 2018) Pererva, P. G.; Hutsan, Oleksandr; Kobieliev, V. M.; Kosenko, A. V.; Kuchynskyi, VolodymyrEmployee motivation at the industrial enterprises is one of the most important principles of modern management. The practice of production and commercial activities of domestic enterprises speaks for essential modifications in the approaches to identifying the methods of employee motivation. In the meantime, at many industrial enterprises, motivational modules are limited to the level of salary payment. Therefore, the search for approaches to the formation of effective methods of employee motivation and the analysis of their classification peculiarities require implementing the complex scientific research and determine the relevance of the chosen topic. The purpose of the article is to adapt the notion of function elasticity to increase the employee motivation effectiveness at the domestic industrial enterprises. Increasing the effectiveness of employee motivation at an industrial enterprise is the object of the research. The research findings are obtained using the theory and practice of expert methods and system analysis, whereby 26 basic (key) motivational measures were determined, which were divided into six block-modules: jurisdictions, effectiveness, social and psychological, indirect financial influence, and direct financial influence. The weight of each of the motivational factors is determined and they were also classified according to this indicator. The notion of motivation elasticity is proposed, which makes it possible to assess the motivational measures performance both for every block-module and for every employee, team, production department or enterprise. Motivation elasticity ratio for ten employees of Kharkiv Machine Engineering Plant FED is calculated. Recommendations for further research on the paper’s subject are proposed.Публікація Motivation of personnel on machine-building enterprise(Miskolci Egyetem Gazdaságtudományi Kar, 2017) Pererva, P. G.; Gutsan, O.; Diachenko, T. A.The article is devoted to the study of theoretical and methodical aspects of motivation of the personnel of industrial enterprises. Based on the study of existing scientific research, it is specified: the flow of the motivational process, the concept of «competence», the classification of competences in the motivational aspect. In the work, five levels of formation and study of motivation are identified, which systematize the accumulated theoretical and practical experience. A methodical approach is proposed for the formation of groups of motivation factors based on the use of the block-modular method. Methodical support of the mechanism for identifying the key factors of motivation, which allows to identify the factors that have the greatest impact on the employee, has been developed. A methodical approach to the evaluation of motivation factors based on a qualitative and quantitative assessment of the level of motivation is proposed, which makes it possible to carry out an assessment depending on the goals set.