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Документ Development of basic provisions of the marketing policy of a travel agency(Полтавський державний аграрний університет, 2023) Necheporenko, Denis; Kramskoy, Oleksandr; Pererva, P. G.The purpose of tourism marketing is to serve and satisfy the needs of tourist customers. From this point of view, marketing should serve a clear purpose: how to function successfully. Terms of application of marketing in tourism: deep saturation of the market with tourist services; competition between travel industry agencies; free market relations; freelance work of travel agenciesДокумент Component of tourism and hospitality in international business(2023) Shapoval, V. S.; Mekhovych, S. A.; Pererva, P. G.The report proves that the entire complex of factors influencing the development of international tourism business is divided into two groups. The first includes factors acting independently of the activities of organizations of the tourism industry. The second group includes factors that have a favorable effect on tourism, which are actively used by tourist companies in their activities.Документ Prospects for the development of international tourism in Ukraine(Видавничий центр Київського національного університету культури і мистецтв, 2023) Mekhovich, S. A.; Pererva, P. G.It has been proven that the measures taken by Ukraine to stimulate international tourism and the visa-free regime have led to the improvement of a number of indicators: the share of citizens making international tourist trips has increased, the competitiveness of Ukraine's international tourism in the international ranking has increased. countries Ukraine ranks 9th in the world in the ranking of leading countries in international tourism.Документ Marketing of tourism businessa(2023) Gridina, A. O.; Pererva, P. G.It is substantiated that the mechanism capable of initiating the broad development of the tourism industry, the activation of activities in it, which ensures the achievement of its effectiveness in dynamic market conditions, is the introduction of modern marketing factors and methods into the practice of management.Документ Marketing of impressions in the tourism business(2023) Chernishova, D. V.; Pererva, P. G.It has been proven that in tourism the tools of impression marketing will contribute to the sustainable development of services for consumers of tourist services.