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Документ Формирование средств маркетинговых коммуникаций машиностроительных предприятий(2020) Чернобровкина, Светлана ВитальевнаВ данной работе предлагается методика формирования сетевых и несетевых средств маркетинговых коммуникаций машиностроительных предприятий на основе их целей, отрасли деятельности и целевых аудиторий.Документ Foreign Economic Activity and Financial Results of Machine-Building Enterprises of Ukraine(НДЦ індустріальних проблем розвитку НАН України, 2016) Vlasova, N. A.; Chekmasova, I. A.The aim of the article is to study the interrelationships between indicators of foreign economic activity and financial results of machine-building enterprises at the current stage of development. The analysis of statistical reports related to series of two groups of indicators for 2005–2015 is carried out. The first group describing financial results includes the following indicators: volumes of sales, financial results before taxes, net income, return on operating activities. The second group characterizing the foreign economic activity includes the indicators of foreign direct investments, exports and imports, trade balance, share of exports in the total sales and the official average annual exchange rate of the national currency. Particular stages of interrelated trends of changes in the indicators in dynamics are determined. The degree of closeness of interrelationships between factor and result indicators is assessed by correlation analysis. Current interdependent problems associated with the development of foreign economic activity and financial soundness of the machine-building enterprises of Ukraine are revealed.