Конференції, семінари

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Business communications on the target market of goods
(Національний технічний університет "Харківський політехнічний інститут", 2024) Lu, Linjie; Larchnko, V. V.; Pererva, P. G.
The report shows. that business communications to the target product market are a key element of marketing and product promotion strategy. They help build customer relationships, increase brand awareness and attract new customers - all important for a successful business.
Counterfeiting on the Ukrainian market
(ФОП Томенко Ю. І., 2019) Sikorska, Małgorzata; Pererva, P. G.
Analysis of the use of fixed assets of enterprisesa
(Національний технічний університет "Харківський політехнічний інститут", 2023) Trush, E. V.; Pererva, P. G.
It is substantiated that recently the majority of enterprises in Ukraine, realizing the importance of the need to update fixed assets, are not able to carry out it efficiently and on time. This negatively affects the degree of wear of the enterprise equipment, the coefficient of its renewal, and the level of competitiveness of products.
Stages of drawing up innovative projects
(Національний технічний університет "Харківський політехнічний інститут", 2023) Maslak, M. V.; Pererva, P. G.
It has been proven that the development of innovations requires a certain potential for new thoughts and proposals, so all developed countries invest heavily in supporting young scientists and their development. An important aspect in the development of innovations is their commercialization.
Neuromarketing as a factor influencing consumers
(Національний технічний університет "Харківський політехнічний інститут", 2023) Potapov, F. V.; Pererva, P. G.
It has been proven that in the use of special technologies that allow you to literally "see" the processes of the brain, there is a fundamental difference between neuromarketing and classical marketing, when focus groups of respondents are formed and questions are asked to their participants.
Research of labor conflictsin the enterprise
(Національний технічний університет "Харківський політехнічний інститут", 2023) Tyufanov, G. L.; Pererva, P. G.
It is substantiated that the basis of the mechanism for resolving labor disputes in Ukraine is the use of the principle of conciliation procedures through the relevant commissions and labor arbitrations. However, despite the work carried out by these bodies, a systematic solution to the problem of settling collective labor disputes (conflicts) has not yet been practically implemented.
Classification of management decisions of the enterprise by economics of resource saving
(Національний технічний університет "Харківський політехнічний інститут", 2023) Shapoval, V. S.; Pererva, P. G.
It is proved that the adoption of managerial decisions on resource saving is associated with the process of managing an enterprise as a whole, therefore, summarizing the existing classification features of managerial decisions and clarifying their content and essence in relation to resource saving, a feature characteristic of this process was proposed.
Research of the economic potential of the enterprise
(Національний технічний університет "Харківський політехнічний інститут", 2023) Shein, E. S.; Pererva, P. G.
It has been proved that the competitiveness of enterprises depends on many conditions, including methodological support for the formation of the strategic potential of an enterprise, necessary for its successful functioning in a competitive environment, on the state of legislation, in particular tax and antimonopoly, etc., and, first of all, the competitiveness of an enterprise is determined by its potential.
Economic management of enterprise resources
(Національний технічний університет "Харківський політехнічний інститут", 2023) Pohorielova, T. O.; Pererva, P. G.
It is proved that the efficiency of resource consumption by an enterprise largely depends on the quality of preparation of management decisions on resource saving. This process includes the processing of incoming information, the selection and scientific substantiation of long-term goals of resource conservation management, the means to achieve them and resource provision, by comparative evaluation of alternative options and the adoption of the most acceptable one.
Economic Analysis of International Relations
(Національний технічний університет "Харківський політехнічний інститут", 2023) Dikhtenko, O. O.; Cherepanova, V. O.; Pererva, P. G.
It is proved that the economic analysis of international relations is an analytical and synthetic study that combines the division of the object under study into its component parts and the integration of these parts at a new cognitive level. At the same time, economic analysis is a complex use of various methods of information transformation.