Конференції, семінари

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Business communications on the target market of goods
(Національний технічний університет "Харківський політехнічний інститут", 2024) Lu, Linjie; Larchnko, V. V.; Pererva, P. G.
The report shows. that business communications to the target product market are a key element of marketing and product promotion strategy. They help build customer relationships, increase brand awareness and attract new customers - all important for a successful business.
Development of project management methods
(Національний технічний університет "Харківський політехнічний інститут", 2024) Wang, Xitong; Gliznutsa, M. Yu.; Pererva, P. G.
The report shows that the development of project management methods occurs in accordance with changes in the business environment, technologies and approaches to work. It is important to apply modern methods in accordance with the needs and nature of each specific project or organization to ensure the successful completion of tasks and the achievement of strategic goals.
Counterfeiting on the Ukrainian market
(ФОП Томенко Ю. І., 2019) Sikorska, Małgorzata; Pererva, P. G.
Neuromarketing as a factor influencing consumers
(Національний технічний університет "Харківський політехнічний інститут", 2023) Potapov, F. V.; Pererva, P. G.
It has been proven that in the use of special technologies that allow you to literally "see" the processes of the brain, there is a fundamental difference between neuromarketing and classical marketing, when focus groups of respondents are formed and questions are asked to their participants.
Research of the economic potential of the enterprise
(Національний технічний університет "Харківський політехнічний інститут", 2023) Shein, E. S.; Pererva, P. G.
It has been proved that the competitiveness of enterprises depends on many conditions, including methodological support for the formation of the strategic potential of an enterprise, necessary for its successful functioning in a competitive environment, on the state of legislation, in particular tax and antimonopoly, etc., and, first of all, the competitiveness of an enterprise is determined by its potential.