Developing effective mechanisms for social media utilization in modern marketing strategies

Abstract

In today's world, social media are becoming an integral part of millions of people's lives and a key tool for businesses. Their potential in marketing is enormous, from attracting new customers to strengthening engagement with existing audiences. However, many companies face the problem of ineffective use of social media in their marketing strategies. Developing an effective mechanism for utilizing social media in modern marketing techniques is becoming a critical task for businesses.