Формування процесів ціноутворення та вартісної оцінки потенціалу промислових інновацій з урахування фактору ризику

Abstract

The article proves that the cost assessment of innovations of an industrial enterprise represents a certain complexity due to insufficient elaboration of certain methodological issues related to the lack of unity of views on the conceptual apparatus, as well as a variety of classification features, minimal practical experience. However, the introduction into the practice of analysts of concepts and categories that explain the process of accumulation of knowledge with their subsequent transformation into the intellectual capital of the business entity, makes it possible to expand economic research areas that were previously poorly valued. The risk factors that affect the price of innovative products of industrial enterprises are analyzed and systematized. It is proposed to analyze the risk factors that affect the pricing of industrial enterprises using the method of structural analysis of causation (fishbone diagram) Kaoru Ishikawa (Kaoru Ishikawa). This method is clear and provides an opportunity to systematically analyze the causal relationships of all factors that affect the size of the overall risk to varying degrees. In addition, the application of this method allows for a thorough analysis of price risk factors based on their systematization and identify new factors that appear as a result of transformational changes in the external and internal environments of economic entities. The latter is extremely important given the intensification of competition between producers in the market and the need for timely and sound management decisions. Taking into account risk factors in the pricing process requires industrial enterprises not only to constantly monitor the external and internal environment, but also to select relevant methods for their analysis.