Модель оптимизации привлекательности банка в условиях ограниченных ресурсов

Abstract

A model is proposed for optimizing the attractiveness of the bank on the basis of a number of criteria set by experts. The model contains a hierarchy of criteria built using the hierarchy analysis method. The importance of the criteria was determined using the Saati pair comparison method. A parametric analysis of the importance of the criteria for assessing the degree of influence of the criterion on the assessment of the bank is carried out. Based on this analysis, a mathematical model of solving the problem of investment distribution according to these criteria is formed in the optimal way. The resource allocation problem is solved using the simplex method.