Теоретико-методичний підхід до оцінки ефективності ринково-орієнтованої стратегічної діяльності промислових підприємств

Abstract

The peculiarities of the assessment of strategic market-oriented activity of enterprises are investigated. An improved theoretical and methodical approach to assessing the effectiveness of strategic market-oriented activity of enterprises is proposed. It is based on the construction of an economic and mathematical model for evaluating the effectiveness of strategic decisions, which, unlike existing ones, makes it possible to assess the economic and market feasibility of strategic decisions with the help of performance indicators and risk factors.