Развитие франчайзинга в условиях глобализации

Abstract

В статье рассмотрено становление, развитие и влияние франчайзинговых отношений в условиях глобализации на малый бизнес, том числе и в Украине. Проведен анализ международного опыта в применении франчайзинговой модели бизнеса как основного фактора развития бизнеса.

The article is devoted to the establishment, development and the impact of franchising relationships on small business in globalization conditions. The factors hindering the development of the franchise and the conditions of franchising efficiency increasing in Ukraine are considered. It shows that franchise business model is widely developed within globalization and transnationalization. A number of countries in the world are franchised relationship that contributes to strengthening of international economic relations, strengthening of globalization processes and the development of the world economy as a whole.