Adaptation industrial enterprises to changed competitive environment

Abstract

Competitive environment results in positive changes in market agents' relations. At the same time, it is characterized by constant, often unpredictable, changes in the conditions of their existence, which, for one, positively affects production activity, while others have a negative impact on efficiency, often leading them to bankruptcy. These features of the competitive environment require the identification of the mechanism of adaptation of enterprises to its changes, namely, the reengineering of the internal environment of the enterprise, in accordance with the variability of external economic conditions, based on a certain production policy.