Enhancing educational innovation through marketing strategies

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dc.contributor.authorKlimov, Maksym
dc.contributor.authorTurlakova, Natalya
dc.date.accessioned2025-02-14T09:03:50Z
dc.date.issued2024
dc.description.abstractThis study examines the role of marketing strategies in facilitating the adoption of educational innovations, focusing on the integration of new technologies into learning environments. It highlights the importance of marketing in promoting innovative educational tools and practices, particularly in response to the shift towards digital learning platforms.
dc.identifier.citationKlimov M. Enhancing educational innovation through marketing strategies [Electronic resours] / Maksym Klimov, Natalya Turlakova // An Innovative Model of Research Projects Aimed at the Integration of Ukraine into the European Scientific Space. : [bk. of abstr.] an Annual Intern. PhD Conf., April 11, 2024 / National Technical University "Kharkiv Polytechnic Institute". – Electronic text data. – Kharkiv : NTU "KhPI", 2024. – P. 75-78.
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/86126
dc.language.isoen
dc.publisherNational Technical University "Kharkiv Polytechnic Institute"
dc.subjecteducational innovation
dc.subjectmarketing strategies
dc.subjectdigital learning
dc.subjectstudent engagement
dc.subjectlearning environment
dc.titleEnhancing educational innovation through marketing strategies
dc.typeArticle

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An Innovative Model of Research Projects Aimed at the Integration of Ukraine into the European Scientific Space. 2024