Digitization of the company's portfolio of marketing tools in the post-war period
dc.contributor.author | Larka, L. S. | |
dc.date.accessioned | 2024-12-23T07:50:30Z | |
dc.date.issued | 2024 | |
dc.identifier.citation | Larka L. S. Digitization of the company's portfolio of marketing tools in the post-war period / Larka L. S. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2024 / ed. Sergii Illiashenko. – Bielsko-Biala : UEH, 2024. – P. 386-388. | |
dc.identifier.orcid | https://orcid.org/0000-0002-8184-5464 | |
dc.identifier.uri | https://repository.kpi.kharkov.ua/handle/KhPI-Press/84521 | |
dc.language.iso | en | |
dc.publisher | University of Economics and Humanities | |
dc.subject | marketing | |
dc.subject | economic activity | |
dc.subject | digitalization | |
dc.subject | business processes | |
dc.subject | automatic voice menu | |
dc.subject | location based services | |
dc.subject | wireless transmission protocol data | |
dc.title | Digitization of the company's portfolio of marketing tools in the post-war period | |
dc.type | Article |
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