Оцінка конкурентного потенціалу підприємств машинобудування

Abstract

Thesis for granting the degree of a candidate of economic sciences in speciality 08.00.04 – economy and management of the enterprise (according to the type of economic activity) – National Technical University "Kharkiv Politechnical Institute", 2015. The dissertation work is dedicated to actual problems of theoretical, methodical and practical aspects of competitive potential estimation. In this thesis the theoretical basis of the following notions is revealed, the nature of their interrelation is justified and they are profoundly elaborated: competitive potential, competitiveness, competitive position. Definition of the notion "competitive potential" is validated in this work, which allowed to consider it as capabilities of resources, endowments and competencies of the enterprise to form competitive advantage in relation to other economic entities on the specific market segment. Approach to evaluate the level of the enterprise competitive potential has been established, which is substantiated using the combination of its elements (financial, production, labor, distributional, managerial) and indicators describing them. This particular approach allows outlining and defining the state of resources and functional capabilities of the enterprise in the competitive environment. Methodical approach is grounded on comparative estimation of the competitive potential of the enterprise, which, unlike existing, is based on use of methods of the multivariate analysis and allows to rank the enterprises according to their level in a competitive group. Logico-structural models for taking management decisions are offered for shaping, development and enhancement of the competitive potential. They enable elaboration of a portfolio of necessary actions within the relevant period.