Opportunities and challenges for the successful development of Ukrainian technology companies

Ескіз

Дата

2023

Автори

ORCID

DOI

Науковий ступінь

Рівень дисертації

Шифр та назва спеціальності

Рада захисту

Установа захисту

Науковий керівник

Члени комітету

Назва журналу

Номер ISSN

Назва тому

Видавець

Анотація

The article discusses the promising development markets for Ukrainian tech companies, with a focus on why Western markets are the best way to develop and why Ukrainian companies are attractive to Western businesses. It also delves into the main challenges faced by domestic companies when expanding into Western markets. The article provides insights and recommendations for Ukrainian tech companies looking to expand their business to Western markets.

Опис

Ключові слова

Ukrainian tech companies, marketing strategy, Go-To-Marketing strategy, company positioning, Western markets expansion

Бібліографічний опис

Omelchenko I. Opportunities and challenges for the successful development of Ukrainian technology companies [Electronic resource] / I. Omelchenko // An Innovative Model of Research Projects Aimed at the Integration of Ukraine into the European Scientific Space : [bk. of abstr.] an Annual Intern. PhD Conf., April 27, 2023 / National Technical University "Kharkov Polytechnic Institute". – Electronic text data. – Kharkiv, 2023. – P. 62-64.

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