Кафедра "Економічна кібернетика та маркетинговий менеджмент"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/2709

Увага! Від травня 2023 року колекція кафедри "Економічна кібернетика та маркетинговий менеджмент" не поповнюється.

На основі кафедр "Економічна кібернетика та маркетинговий менеджмент" та "Економіка та маркетинг" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

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Результати пошуку

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  • Ескіз
    Документ
    Management of commercialization of knowledge in the system of innovative development of the enterprise in the conditions of transformation of technological institutions
    (Teadmus OÜ, Estonia, 2023) Illiashenko, Sergii; Shypulina, Yuliia; Illiashenko, Nataliia
    The obtained results deepen the fundamental aspects of the innovative management of an industrial enterprise in the part of managing the choice of approaches to the commercialization of knowledge as the basis of innovative development. Further research should be aimed at developing the methodological foundations of the organizational and economic mechanism of knowledge management at the enterprise in the context of its innovative development in the unstable conditions of the transformation of technological structures.
  • Ескіз
    Документ
    Prerequisites for the success of innovative development strategies in the conditions of technological transformations
    (Teadmus OÜ, Estonia, 2022) Illiashenko, Sergii; Shypulina, Yuliia; Illiashenko, Nataliia
    The obtained scientific results develop the theoretical and methodological foundations of innovation management in terms of developing a sequence and content of formalized procedures for assessing the adequacy of the prerequisites for the success of innovation development strategies: enterprises, industries, groups of industries (state economy). Their practical implementation will increase the validity of the choice of promising strategies for innovative development and reduce the associated risks.