Кафедра "Економічна кібернетика та маркетинговий менеджмент"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/2709

Увага! Від травня 2023 року колекція кафедри "Економічна кібернетика та маркетинговий менеджмент" не поповнюється.

На основі кафедр "Економічна кібернетика та маркетинговий менеджмент" та "Економіка та маркетинг" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

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2018 - 20202

Налаштування

Автор: search.filters.author.Parfentenko, Iryna

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  • Ескіз
    Документ
    Risk management models in operative planning at an industrial enterprise
    (Institute of Electrical and Electronics Engineers, Inc., USA, 2020-10-06) Zaruba, Viktor; Parfentenko, Iryna
    The subject of the study was the situation of operational planning of production of an industrial company in the face of random fluctuations in the current demand for its products. It is shown that in this situation there are loss risks that depend on the decisions made during operational planning. A model of the planning situation is developed for the case when the volume of orders for products for one period of time is described by a random variable with stationary statistical characteristics. The effectiveness of decisions made was estimated by the average economic effect per unit of time over an infinite time interval. The planning situation model was used to conduct a comparative analysis of the effectiveness of various operational planning policies.
  • Ескіз
    Документ
    Analysis of the Effectiveness of Tariffs for Telecommunications Services with Broadband Access
    (ФОП Андреева, 2018) Zaruba, Viktor; Parfentenko, Iryna
    The purpose of the study was to analyze the efficiency of tariffs of companies providing telecommunications services with broadband access. The analysis was carried out with respect to both the efficiency of the tariff system in general and its individual elements. The structure of costs for services providing access to the Internet and networks of digital television has been studied. The scheme of the analysis of the product and cost parts of the tariff system of telecommunication companies is proposed. The advantages and disadvantages of pricing strategies for telecommunication services are discussed.