Кафедра "Економічна кібернетика та маркетинговий менеджмент"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/2709

Увага! Від травня 2023 року колекція кафедри "Економічна кібернетика та маркетинговий менеджмент" не поповнюється.

На основі кафедр "Економічна кібернетика та маркетинговий менеджмент" та "Економіка та маркетинг" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

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Methodological instructions before writing a thesis
(Національний технічний університет "Харківський політехнічний інститут", 2024) Raiko, Diana; Shipulina, Yuliya; Kosenko, O.; Kitchenko, Olena
The accession of higher educational institutions of Ukraine to the European educational space based on the Bologna Declaration imposes on them fundamentally new requirements regarding the content of education, the organization of the educational process and independent work, in particular, the forms and methods of diagnosing the quality of education and professional training of specialists. One of the most important forms of monitoring the knowledge and skills of a future specialist is a final qualification paper (diploma thesis). The preparation and defense of a thesis at the second (master's) level of higher education is intended for the systematization and consolidation of the acquirer's professional knowledge and skills, as well as for the objective control of the level of his competences in solving typical tasks of organizational, managerial, research, executive and other types professional and social activities, which are defined by the educational and professional program "Marketing" of the second level of higher education in the specialty 075 "Marketing". Marketing is a branch of the company's activity, which is aimed at researching the needs of consumers and their satisfaction in the best ways compared to competitors. In the process of marketing activities, the enterprise uses a set of methods and tools, with the help of which it studies the market situation and influences the market. The effective functioning of the enterprise requires the correct selection, effective use of marketing methods and tools, assessment of the consequences of their application, which is possible if there is marketing management, its management. Thus, marketing activity should be considered as an inseparable unity of the implementation of marketing activities, marketing management and forecasting the effectiveness of its results. Therefore, applicants completing the cycle of training under the educational and professional training program of the second (master's) level of higher education in the specialty "Marketing" must not only know and be able to use marketing tools, but also possess marketing management tools, be able to justify the economic feasibility of marketing activities, which are offered. When completing the qualification work, the student must demonstrate theoretical knowledge and practical skills in identifying and solving relevant marketing management tasks for a certain organization (enterprises, institutions, etc.). These methodological guidelines determine the requirements for the content, execution process and procedure for the defense of the qualification work, as well as the criteria for its evaluation. At the same time, the organization of performance and protection of work must ensure the possibility of objectively and transparently establishing the compliance of the graduate's training with the requirements set forth by the field of his future professional activity.
Methodological recommendations for the organization and conduct of pre-diploma practice
(Національний технічний університет "Харківський політехнічний інститут", 2024) Raiko, Diana; Shipulina, Yuliya; Kosenko, O.; Kitchenko, Olena
Practice, being a component of the educational process, is carried out in order to ensure the practical use of the competences acquired by the student during the entire previous period of study, as well as the formation of professional skills in collecting materials for writing a diploma thesis and preparing the basis for independent professional activity. Intended for students of specialty 075 "Marketing" of all forms of education.
Using A/B testing in a software product to increase the number of internal purchases
(WSEH, 2022) Shypulina, Yuliia; Hlavchev, D. M.
Механізм комерціалізації інноваційної продукції промислового підприємства
(Триторія, 2020) Ілляшенко, Сергій Миколайович; Шипуліна, Юлія Сергіївна; Ілляшенко, Наталія Сергіївна; Райко, Діана Валеріївна; Мельник, Ю. В.; Грищенко, Олена Федорівна
Marketing in the process of advanced development managing
(WSEH, 2020) Illiashenko, Nataliia; Shypulina, Yuliia
Характеристика програмно-апаратного комплексу ЕТС для електронної торгівлі необробленою деревиною
(Херсонський державний аграрний університет, 2020) Шипуліна, Юлія Сергіївна; Смоляр, Ю. Ю.
Options of satisfacing consumers' needs on the basis of innovative marketing
(WSEH, 2021) Illiashenko, Nataliia; Shypulina, Yuliia
The Impact of COVID-19 on the development of the segment of the international tourism market in Ukraine focused on arab tourists
(2021) Illiashenko, Sergii; Illiashenko, Nataliia; Shypulina, Yuliia; Golysheva, Ievgeniia; Tomczewska-Popowycz, Natalia; Rutkowska, Małgorzata; Klisinski, Janusz
The article is devoted to determining the set of external and internal prerequisites for the extending influx of Arab countries' tourists to Ukraine in 2021 under the COVID-19 pandemic restrictions introduced in most countries. Quantitative characteristics of the flow of tourists are outlined. The main characteristics and preferences of tourists from Arab countries who visited Ukraine are determined. It is established that in conditions of restrictions caused by COVID-19, they consider Ukraine as an alternative vocation location to traditional places in European countries. A generalized profile of these tourists has been compiled. It can serve as an information base for improving tourist products (services) and the system of service rendering. An assessment of prospects for developing the international tourism market segment in Ukraine focused on tourists from Arab countries has been made. The study results can be used to make effective management decisions in the field of international tourism at the state and regional levels, as well as at the level of individual tourism service providers in the context of the continuation of the COVID-19 pandemic and its completion.
Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications
(WSEH, 2023) Shypulina, Yuliia; Hlavchev, D. M.
Ефективність вебінарної воронки продажів для генерації клієнтів онлайн-шкіл
(Національний фармацевтичний університет, 2024) Шипуліна, Юлія Сергіївна; Коломієць, Артем Олександрович