Кафедра "Економіка бізнесу і міжнародні економічні відносини"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/1316

Офіційний сайт кафедри http://web.kpi.kharkov.ua/bapm

Від 2021 року кафедра має назву "Економіка бізнесу i міжнародні економічні відносини", попередня назва – "Менеджмент інноваційного підприємництва та міжнародних економічних відносин".

Кафедра заснована в 1950 році, первісна назва – кафедра "Економіка промисловості та організації підприємств", у подальшому перейменовувано на: кафедра "Економіка і організація хімічної і приладобудівної промисловості" (1984); кафедра "Організація виробництва та управління персоналом" (1997); кафедра "Менеджмент інноваційного підприємництва та міжнародних економічних відносин"; кафедра "Економіка бізнесу i міжнародні економічні відносини" (2021).

Кафедра входить до складу Навчально-наукового інституту економіки, менеджменту і міжнародного бізнесу Національного технічного університету "Харківський політехнічний інститут" . Міжнародні зв’язки кафедри збагачують навчальний процес досягненнями іноземних науковців.

У складі науково-педагогічного колективу кафедри працюють : 6 докторів економічних наук, 19 кандидатів наук: 17 економічних, 2 – технічних; 7 співробітників мають звання професора, 16 – доцента.

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Defining a selection procedure of CRM systems for the information-analytical support to the marketing activities at an enterprise
(РС Tесhnology сеntеr, 2024) Raiko, Diana; Shypulina, Yuliia; Potrashkova, Liudmyla; Illiashenko, Nataliia; Bozhkova, Viktoriia; Konokhova, Zoia; Miroshnуk, Mariіa; Nagy, Szabolcs; Illiashenko, Sergii; Abdunurova, Assem
The object of this study is digital marketing at an enterprise. The investigated problem is the lack of a sufficient level of systematic consideration of the task to use information communication systems and technologies in the marketing activities of enterprises. Availability of such a system would increase the company’s potential in creating mutual value for the seller and the client when implementing relationship marketing technologies. It is shown that the information and analytical support of the enterprise’s marketing activity can be presented as a tool of the enterprise’s activity, functioning as an element of the enterprise’s management system. Among the general criteria for choosing a CRM system, it is proposed to consider convenience and ease of use, flexibility of system settings for special business needs, price, simplicity. Such consideration of CRM systems and their capabilities provide economic effects that affect the profitability of the enterprise and prevent the impact of negative factors on the development of the company.The proposed procedure for choosing an adequate CRM system was verified on the example of a dental clinic, which made it possible to draw a conclusion about the feasibility of implementing a CRM system in the business under study. It is based on received estimates of short-term and long-term economic effects of the system’s application. Calculated data are provided for support, which showed that the productivity of the administrator’s work increased by 73.3 %, and the average duration of patient care by the doctor, taking into account the time of registration, decreased by 25 %. This is due to the fact that the system makes it possible to perform a quick search on the general electronic database, and the time saved at this stage can be spent on performing additional work
Economic evaluation of the intellectual and innovative activity of enterprises
(ТОВ "Юридична компанія "Юрсервіс", 2023) Nagy, Szabolcs; Kobielieva, T. O.; Pererva, P. G.
It is proposed to carry out a quantitative assessment of intellectual and innovative activity based on three main approaches: functional, effective and factor-resultative.
Dual education in Hungary
(ФОП Панов А. М., 2023) Nagy, Szabolcs; Pererva, P. G.
It has been proven that the purpose of dual education is to implement the educational process directly at the workplace, ensuring interaction between education, economy and business. Such training meets the requirements of the labor market, prevents the growth of unemployment among young people, and promotes the career growth of young qualified labor resources.
Theoretical and methodological essence of innovative technology
(2021) Nagy, Szabolcs; Kobielieva, A. V.
The theoretical and methodological substantiation of the essence of innovative technology is the most important factor in the global development of the economy, the modern understanding of its content as an economical category, the basis of innovation. The analysis of the scientific definitions of "technology" made it possible to identify two main areas that form the content of this definition: the presentation of technology as a certain set of techniques and methods for preparing, organizing, and implementing production processes. This approach fully reflects the logic of the industrial economy; the presentation of technology as a system factor of production based on knowledge, skills, and abilities. This is a more modern concept of understanding technology, which leads to an innovative development area.
Determinants of the development of foreign economic activity in Hungary
(Луцький національний технічний університет, 2022) Nagy, Szabolcs; Pererva, P. G.
The analysis of innovative development, the forecast of export-import flows and the identification of key factors for increasing the export potential of Hungary were carried out. The research hypothesis is that the key factors in the innovative development of Hungary's export potential are smart investments in the transport and logistics system, human capital in the medium and high-tech sector, the vector of the high-tech service sector, investments in science, research, e-commerce.
Innovative development of foreign economic activities of Hungary
(2022) Nagy, Szabolcs; Pererva, P. G.
It is proved that the economic theory defines innovations in foreign economic activity as an important resource of the economy. Export allows to increase economic growth due to increased demand for goods and services. Imports not only contribute to domestic competition, but also serve as an important link in value added chains in the world economy, allowing to supplement the domestic market with high-quality goods that the country does not produce.
Formation of damages from violation of intellectual property rights
(ТОВ "Юридична компания "Юрсервіс", 2022) Nagy, Szabolcs; Tkachov, M. M.; Pererva, P. G.
The generalization of existing scientific developments allowed the authors to identify, supplement and justify the following types (directions of formation) of economic losses of patent owners from infringement of intellectual property rights (the emergence of forgery, forgery).
Economic consequences in the country's economy from violation of exclusive rights
(2022) Nagy, Szabolcs; Tkachov, M. M.; Pererva, P. G.
It is proved that the development of information technology has greatly facilitated access to intellectual property, simplified the commission of offenses in this area. At the same time, society's attitude to copyright infringement on the Internet is tolerant: most citizens do not consider such actions to be theft or other behavior morally unacceptable. The generalization of existing scientific developments allowed the authors to identify, supplement and justify the following types (directions of formation) of economic losses of patent owners from infringement of intellectual property rights (the emergence of forgery, forgery).
Formation of an innovative model of the Hungarian business economy
(2021) Nagy, Szabolcs; Pererva, P. G.
It is proved that the innovative development of Hungary as a country with an economy in transition, largely dependent on the economic policy of the European Union as a whole, largely depends on economic cooperation in the field of innovation with other countries. And first of all, in our opinion, attention should be paid to the effectiveness of innovative business cooperation with the closest neighbor - Ukraine.
Methods of evaluation of management efficiency
(Харківський національний університет внутрішніх справ, 2021) Nagy, Szabolcs; Pererva, P. G.
It is proved that the assessment of the efficiency of enterprise management is a process of obtaining a numerical value, economic and linguistic interpretation of the level of efficiency of enterprise management based on the determination of numerical values and linguistic interpretation of the levels of management efficiency of functional subsystems of the enterprise management system.