Кафедра "Економіка бізнесу і міжнародні економічні відносини"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/1316

Офіційний сайт кафедри http://web.kpi.kharkov.ua/bapm

Від 2021 року кафедра має назву "Економіка бізнесу i міжнародні економічні відносини", попередня назва – "Менеджмент інноваційного підприємництва та міжнародних економічних відносин".

Кафедра заснована в 1950 році, первісна назва – кафедра "Економіка промисловості та організації підприємств", у подальшому перейменовувано на: кафедра "Економіка і організація хімічної і приладобудівної промисловості" (1984); кафедра "Організація виробництва та управління персоналом" (1997); кафедра "Менеджмент інноваційного підприємництва та міжнародних економічних відносин"; кафедра "Економіка бізнесу i міжнародні економічні відносини" (2021).

Кафедра входить до складу Навчально-наукового інституту економіки, менеджменту і міжнародного бізнесу Національного технічного університету "Харківський політехнічний інститут" . Міжнародні зв’язки кафедри збагачують навчальний процес досягненнями іноземних науковців.

У складі науково-педагогічного колективу кафедри працюють : 6 докторів економічних наук, 19 кандидатів наук: 17 економічних, 2 – технічних; 7 співробітників мають звання професора, 16 – доцента.

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Features of advertising of intellectual property objects
(ТОВ "Юридична компанія "Юрсервіс", 2023) Veres Somosi, Mariann; Tkachova, N. P.; Pererva, P. G.
Advertising of intellectual property refers to the introduction of an invention, a utility model, an industrial model of a product or the use of a method protected by a patent into commercial circulation. In patent law, the most important concept determining patentability is novelty, i.e., prior art uncertainty, which includes all information that has become publicly available in the world prior to the filing date. Advertising can be a means of their disclosure of information, on the basis of which novelty is determined, and in relation to invention - and inventive level. You can advertise that a product is protected by a patent only if it is true. Otherwise, such advertising will be unreliable and will be considered an act of unfair competition. To create high-quality advertisements, you need to make some creative efforts.
Development trends of small and medium sized businesses in the republic of Hungary
(Луцький національний технічний університет, 2022) Veres Somosi, Mariann; Pererva, P. G.
It has been proven that the small and medium business sector in any country contributes to flexible restructuring of production, employment growth, formation of entrepreneurial culture, uniform development of regions, active innovation activity, initiates capital accumulation, accelerates scientific and technical progress, and solves problems. social problems, smoothing social conflicts, contributes to reducing unemployment, providing the population with additional income.
Innovative development of small and medium-sized businesses in Hungary
(2022) Veres Somosi, Mariann; Pererva, P. G.
It was determined that the experience of innovative transformations in the field of small business acquired by the leading countries of the world is of particular interest. This experience can be considered as a reliable guide for choosing effective methods of implementing innovative reforms in the domestic economy, as a means of avoiding mistakes and unwanted additional costs. Therefore, the problem of studying and summarizing the innovative development of small and medium-sized businesses in the economy of Hungary, given the successes achieved and miscalculations, is very relevant.
Marketing component of Ukraine-Hungarian export-import business relations
(2021) Veres Somosi, Mariann; Pererva, P. G.; Tkachova, N. P.
It has been proven that Hungary occupies an important place among the trade partners of Ukraine. Ukraine's foreign trade turnover with Hungary is 2.5% of the entire WTO of Ukraine. The main factor affecting bilateral trade in 2020 was the COVID-19 pandemic and the associated global economic crisis. At the same time, in 2021, there will be a significant increase in trade in goods and services between the two countries.
Organizational model of commercialization and technology transfer
(ФОП Томенко Ю. І., 2020) Reichling, Peter; Veres Somosi, Mariann; Kobielieva, Tetiana
It is proved that the commercialization of innovations involves the creation of a special modeling system for managing innovation processes and activities on the basis of creative management decisions, which would take into account the peculiarities of their functioning and patterns of development in business.
Methodical approaches to assess innovation projects
(Національний технічний університет "Харківський політехнічний інститут", 2018) Kocziszky, György; Veres Somosi, Mariann; Kobielieva, T. O.
Compliance as a factor of preserving the reputation of industrial enterprises
(Національний технічний університет "Харківський політехнічний інститут", 2018) Kocziszky, György; Veres Somosi, Mariann; Kobielieva, T. O.
When managing reputational risk in an enterprise, trust issues are key. We believe that the mechanism of reputational compliance should be aimed not so much at preventing reputational risk, but at forming trust relationships within business processes. Trust is built primarily on informational openness. Therefore, transparency is considered as one of the principles of good corporate governance.
Model of three levels compliance protection
(2018) Kocziszky, György; Veres Somosi, Mariann; Pererva, P. G.
Compliance policy towards business partners
(2018) Veres Somosi, Mariann; Kocziszky, György; Kobielieva, Tetiana
Compliance-technologies in marketing
(Wyższa Szkoła Ekonomiczno-Humanistyczna, 2018) Kobielieva, Tetiana; Kocziszky, György; Veres Somosi, Mariann
The scientometric analysis of the term "compliance" is used in the article, which is used to denote the organization's continuous efforts to comply with all local and foreign laws, regulations and rules applicable to its activities, including its own internal corporate policies and procedures. For many years, compliance has been emphasized solely in industries that are traditionally tightly regulated, such as health care and financial services. However, after the anti-corruption legislation came into force in Ukraine and Hungary, all industries began to be regulated quite rigidly, and for each legal entity (or division) there was a need for strict monitoring of compliance by industrial enterprises with countless existing laws, regulations and regulations. Ultimately, the essence of a reliable compliance program is not only to avoid investigations, but mostly to shape the ethical environment in which the business will prosper. At present, compliance technologies are increasingly being used in the marketing activities of industrial enterprises.