Кафедра "Туризм i готельно-ресторанний бізнес"
Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/2422
Офіційний сайт кафедри http://web.kpi.kharkov.ua/tourism
Від листопада 2021 року кафедра має назву "Туризм і готельно-ресторанний бізнес". Перейменована під час реорганізації кафедри "Бізнес-аналітики, обліку та готельно-ресторанної справи" (НАКАЗ 552 ОД від 26.11.2021 року).
Кафедра входить до складу Навчально-наукового інституту економіки, менеджменту і міжнародного бізнесу Національного технічного університету "Харківський політехнічний інститут". Подорожі змінюють нас, допомагають нам зростати і розвиватися. Подорожі – найкраща освіта сучасного світу!
У складі науково-педагогічного колективу кафедри працюють: доктор економічних наук, 5 кандидатів наук: 4 –економічних, 1 – географічних; 1 співробітник має звання професора, 5 – доцента.
Переглянути
4 результатів
Результати пошуку
Документ IT-aggregators of tourism products in the structure of the tourism services market(International Science Group, 2024-06) Chaika, TatianaThe study focuses on the functional features of IT-aggregators of tourism products. Due to the development of computer technology, the role of offline travel agencies is significantly reduced, and the functions of travel agents are partially transferred to various online platforms that are aggregators of travel offers. At the same time, the request for personal involvement is a significant characteristic of the tourism and hospitality industry. Therefore, the development of computer technologies does not lead to a complete rejection of off-line travel agencies. IT-aggregators of tourism products are an effective tool of interaction between tour operators, travel agencies, and customers.Публікація The Impact of Interactive Hotel Mapping Technology on Business Processes in the Hospitality Industry(Видавничий дім "Гельветика", 2024) Devadze, Anzor; Yakymenko-Tereshchenko, Natalia; Chaika, TatianaThe article explores the prospects and main directions of development of interactive hotel mapping technology. Emphasis is placed on the integral nature of the application of innovative digital technologies in the context of digital-transformation of the business environment of the tourism and hospitality industry. The aim of the article is to investigate the impact of successful practices of interactive hotel mapping on increasing efficiency, improving and modifying business processes of companies operating in the tourism and hospitality industry. The following research methods were used: observation, systematization and analysis of practical activity of the subjects of the hospitality sphere, as well as logical-analytical and system-structural methods. Interactive hotel mapping is an application of virtual reality technology. The components of this technology are indoor navigation, routing and virtual tours. The most positive effect of the technology in question has if its application is combined with other innovative digital technologies and organically fits into business processes at different stages of the production cycle. The biggest impact of interactive hotel mapping technology is on business processes related to marketing, reservations and front office service. A successful practice is the integration of the technology in question with Smart Room technology. Due to the technological peculiarities of providing indoor positioning, IT-products for interactive hotel mapping tend to specialize and demonstrate a low level of unification. For OTAs (Online Travel Agencies) and other actors providing indoor services on the booking market, the most urgent problem is the problem of unification of positioning indicators. This factor should be taken into account by firms-developers of specialized software. The scientific novelty of the study consists in the clarification and systematization of successful practices in the application of interactive mapping technology; identification of the most promising areas for improving business processes under the influence of the technology under consideration. The practical value of the obtained results lies in the possibility of their use in the practical activities of both tourism and hospitality companies and companies developing specialized IT products for the tourism and hospitality industry.Документ Definition and Essence of Event Management: Process and Interdisciplinary Approach(European Conference, 2024-06-17) Chaika, TatianaThis study examines the definition and essence of Event Management in an evolutionary context as a scientific and academic discipline, as well as from the perspective of the process approach. Attention is paid to the role and place of Event-management in the context of disciplinary structuring of scientific knowledge. The interrelation of Event Management with such a direction of scientific knowledge as Project Management is studied.Документ Designing of the Quest-Tour Itinerary "Early 19th Century. German Cultural Heritage in Kharkiv"(2023) Chaika, TatianaPurpose. The continuous evolutionary change in consumer preferences encourages the travel business to continuously look for new innovative forms and techniques to meet consumer demand. There is a growing demand in the travel, tourism and hospitality sector for unique, personalized and sustainable travel. In this regard, the search for creative solutions to create highly competitive travel and sightseeing products that take into account current trends in consumer preferences is relevant. One possible avenue in this context is the creation of cultural heritage tourism products. The purpose of this study is to improve approaches to the design of cultural heritage quest-tour itineraries and to test the recommendations developed. Results. Creative tourism plays an important role in developing and maintaining interest in cultural heritage. The creation of travel and sightseeing products based on a combination of the concepts of heritage tourism and creative tourism allows meeting the consumer demand for uniqueness, authenticity, personalization, creative involvement and self-development. It is this combination of modern, innovative types of travel and sightseeing that we consider most promising in terms of providing highly competitive, unique products. Quest-tour is a type of travel and sightseeing service, which can be successfully used in the creation of heritage tourism products in the context of modern trends of changing consumer preferences. Itinerary design techniques for heritage quest-tour should take into account the significance of the excursion sites in terms of presenting the atmosphere of the era in question; the degree of preservation of authentic excursion sites; and the amount of available factual material. In this study, we tested the technique of designing the quest-tour itinerary on the example of our developed quest-tour «Early 19th century. German cultural heritage in Kharkiv». According to the storyline, the quest-tour is about almost the earliest documented period of ethnic German life in Kharkiv. Scientific novelty. The scientific novelty of the study lies in the improvement of the designing technique for quest-tours of cultural heritage on the basis of overlapping the concepts of heritage tourism and creative tourism. Practical value. The practical value of the study lies in the practical validation of the improved technique of designing heritage quest-tours, as well as the possibility of using the results in the practical activities of travel firms in the design of excursion products.