Кафедра "Економіка та маркетинг"

Постійне посилання колекціїhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/3992

Увага! Від травня 2023 року колекція кафедри "Економіка та маркетинг" не поповнюється.

На основі кафедр "Економіка та маркетинг" та "Економічна кібернетика та маркетинговий менеджмент" створено кафедру "Маркетинг" (НАКАЗ 552 ОД від 26.11.2021 року).

Від 1995 року кафедра мала назву "Економіка і маркетинг", первісна назва – кафедра економки і організації машинобудівної промисловості, була заснована в 1984 році. Від дня заснування кафедри нею завідував доктор економічних наук, професор Анатолій Іванович Яковлєв. Йому присвоєно почесне звання Заслуженого працівника народної освіти України та обрано Академіком Академії інженерних наук України. Ім'я Яковлєва А. І. внесено до біографічного словника "Видатні люди ХХ століття" Міжнародного бібліографічного центру в м. Кембрідж.

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2017 - 201922020 - 20211

Налаштування

Автор: search.filters.author.Pererva, P. G.Ключові слова: search.filters.subject.innovation

Результати пошуку

Зараз показуємо 1 - 3 з 3
  • Ескіз
    Публікація
    Methods for Assessing the Investment Attractiveness of Innovative Projects
    (Universidad de Almería, 2021) Pererva, P. G.; Usov, Maksym; Chernobrovkina, S. V.; Larka, Ludmila; Rudyka, Viktor
    This material examines and summarizes the basic concepts and issues of assessing the investment activities of an enterprise from the point of view of the investment climate in the industry as a whole. The main objective of this study is to determine an integral assessment of the possibilities of financing innovative projects of industrial enterprises. The relevance of such a study is explained by the urgent need to form a more accurate and reliable assessment of the priorities of modern financing of innovative projects. The study takes into account additional factors that are applicable in the specific context of the enterprise. In the course of the study, the following logical sequence is observed: a number of relatively simple and basic components in the structure of enterprises are distinguished, which consistently have the greatest impact on the dynamics of changes in the innovative and investment characteristics of the entire industry as a whole. The object of research is various energy enterprises of Ukraine, since they are one of the key factors that allow creating and developing a competitive world economy in terms of energy-saving innovations, including on the basis of non-traditional renewable energy. Based on the results obtained, it becomes possible to determine the integral indicators of the investment attractiveness of specific innovative projects. This technique allows you to sensibly assess all sides of the issue and make an informed management decision on the formation of the company's investment strategy.
  • Ескіз
    Публікація
    Investigation of the role of venture companies in the early stages of the product life cycle
    (Чернігівський національний технологічний університет, 2017) Pererva, P. G.; Kobielieva, T. O.; Tkachova, N. P.
    Conducted theoretical and practical research on the early stages of the life cycle of industrial innovation. Identify the existence of significant difficulties faced by the enterprises in the sphere of creation, development and bringing to market industrial innovation. It is proved that during the test, and experienced the development of innovations, through technical difficulties or the lack of needed funding, to stop the development of six features from selected 20 percent. To improve the efficiency of the innovative activities proposed in the greater use of the small innovative enterprises. It is proved that the largest contribution to the innovation process make small innovative firms and very large corporations having as their branches small and medium-sized knowledge-intensive firms. The recommendations allow for the monitoring of intellectual-innovation activities of enterprises, to warn undesirable tendencies both at the enterprise and market his products.
  • Ескіз
    Публікація
    Financial and technological leverage in the system of economic evaluation of innovative technologies
    (Харківський навчально-науковий інститут "Університет банківської справи", 2017) Pererva, P. G.; Kosenko, A. P.; Kobielieva, Tatiana Aleksandrovna; Tkachev, Maksim Mikhailovich; Tkacheva, Nadezhda Petrovna
    The article examines the conceptual, theoretical and methodological guidelines for economic evaluation of innovative technologies through financial and technological leverage. The concept of financial-technological linkage was developed with the aim of establishing a relationship between technological efficiency and effectiveness of operational and financial activities of the enterprise. The authors have developed measurement technology and the use of technological linkage as a tool for assessing commercial potential of new technologies, which allows establishing a link between technological efficiency and effectiveness of operational and financial activities of the engineering enterprise. It is proved that the concept of technological linkage explains how the creation of new technologies can raise the value of the business, exceeding significantly the value of the underlying technological innovations taken in isolation. In addition, there is a real possibility of effective monitoring of the economic impact (need, usage, efficiency) from the use of development, the exclusive rights which are at the disposal of the enterprise. Determined that the level of commercial potential of intellectual technology is not limited only to the influence of technological leverage. The potential power can be represented as a dependence of the level of commercial potential of several very important factors that act in parallel. They proposed to include the following, the most important components of the level of commercial potential of innovative technology: the lever of the early stages of the life cycle of an innovative product; the lever of the developer technological innovations; financial leverage. The effect of financial and technological leverage depends on innovation activity and innovation capacity of the enterprise–the developer of a technological product. Its value is usually higher for industries with higher technological level of production, which is very typical for innovative enterprises.