2024

Постійне посилання на розділhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/76250

Переглянути

Фільтри

20241

Налаштування

Автор: search.filters.author.Pazii, DmytroКлючове слово: search.filters.subject.інновації

Результати пошуку

Зараз показуємо 1 - 1 з 1
  • Ескіз
    Документ
    Implementation of gamification for international companies throughout rebranding: current and possible future approaches
    (Національний технічний університет "Харківський політехнічний інститут", 2024) Pazii, Dmytro
    In an ever-evolving and dynamic global business landscape, characterized by rapid technological advancements and shifting consumer prefe rences, international companies are continually seeking to enhance their branding strategies through the adop tion of innovative methodologies. One such approach that has garnered significant attention and adoption is the strategic integration of gamification throughout the rebranding process. Extensive market analysis indicates that gamification has emerged as a highly effective tool in not only capturing the attention of key stakeholders but also in fostering deeper engagement among employees, customers, and partners alike. This engagement, in turn, cultivates a pr ofound sense of involvement and loyalty towards the brand, thereby contributing to its long-term success and sustainability in the competitive marketplace. Furthermore, this article goes beyond mere theoretical discourse by presenting meticulously selected real-world examples that showcase the successful deployment of various gamification strategies within international companies undergoing rebranding initiatives. These strategies range from immersive interactive challenges to captivating social media contests, each tailored to suit the specific objectives and target audience of the rebranding campaign. By delving into both current industry practices and exploring potential future avenues, this comprehensive exploration sheds light on the transformative potential of gamification in rebranding efforts. It underscores the pivotal role played by gamification in driving organizational evolution and in fostering enduring brand resonance that transcends geographical boundaries and cultural barriers. As businesses continue to adapt to the ever-changing landscape, harnessing the power of gamification in rebranding endeavors emerges as a strategic imperative for maintaining relevance and achieving sustained growth in the global marketplace.