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Постійне посилання на розділhttps://repository.kpi.kharkov.ua/handle/KhPI-Press/35393

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  • Ескіз
    Документ
    Globalization of the international marketing environment
    (WSEH, 2023) Cherepanova, V. O.; Podrez, O. I.; Pererva, P. G.
  • Ескіз
    Документ
    Development of rhubarb management in international business
    (Видавничий центр Київського національного університету культури і мистецтв, 2023) Cherepanova, V. O.; Pererva, P. G.
    Revenue Management is a technology to determine the best price to ensure high business profitability based on demand forecasting. Simply put, it's selling the right product to the right consumer at the right time at the right price. It is Revenue Management that determines the main vectors and strategies of the sales department.
  • Ескіз
    Документ
    Financial instruments and intensification of involvement of intellectual property objects in international business
    (ТОВ "Юридична компанія "Юрсервіс", 2023) Cherepanova, V. O.; Matrosova, V. O.; Pererva, P. G.
    The creation of an innovative economy is based on the effective use of the results of intellectual activity, primarily intellectual property. Legislation on the protection of industrial property and copyright was formed in Ukraine in a fairly short period of time. At the same time, insufficient attention is paid to the financial aspects of intellectual property management, including tax benefits for it active involvement in economic turnover.