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Документ Strategic planning at the enterprise(Національний технічний університет "Харківський політехнічний інститут", 2024) Yang, Lan; Kobielieva, T. O.; Khodyrieva, O. O.Strategic planning has been proven to be a key tool for developing competitive advantage, responding to changes in the business environment, and achieving long-term success. This helps the enterprise manage its development and ensure sustainable development in a changing world.Документ PR as a key tool for university brand marketing(WSEH, 2023) Myroshnyk, T. O.; Kobielieva, T. O.Документ Business analysis of competitors prices for new products(2023) Klymentova, Marija; Kobielieva, T. O.Business analysis of competitor prices for new products is a method of checking the competitiveness of one's own products or services, which is carried out on the basis of data from monitoring competitors' prices and the dynamics of their changes on the market, since with a decrease in the price of the same product on other trading platforms, potential customers can choose exactly those stores where it is more profitable for them to buy.Документ Pricing practices for scientific products(Національний технічний університет "Харківський політехнічний інститут", 2023) Klymentova, M. V.; Kobielieva, T. O.A methodology has been developed for establishing competitive prices for high-tech innovative products that are adequate to market conditions.Публікація Marketing research of the international technological market(Teadmus OÜ, Estonia, 2023) Pererva, P. G.; Kobielieva, T. O. ; Novik, I. O.It is proved that the goods in the intellectual property market are exclusive rights to the results of intellectual activity. Otherwise, all the laws of the market apply here, marketing plans are developed and marketing research is carried out, but there are certain features due to the specifics of the product.