PR as a key tool for university brand marketing
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Myroshnyk T. O. PR as a key tool for university brand marketing [Electronic resource] / T. O. Myroshnyk, T. O. Kobielieva // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala, 2023. – P. 120-123.