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Документ Features of scientific research in international marketing and their information and analytical support (the experience of Japan)(WSEH, 2023) Kramskoi, D. Ju.; Poberezhnyi, R. O.; Pererva, P. G.Документ Globalization of the international marketing environment(WSEH, 2023) Cherepanova, V. O.; Podrez, O. I.; Pererva, P. G.Документ Component of tourism and hospitality in international business(2023) Shapoval, V. S.; Mekhovych, S. A.; Pererva, P. G.The report proves that the entire complex of factors influencing the development of international tourism business is divided into two groups. The first includes factors acting independently of the activities of organizations of the tourism industry. The second group includes factors that have a favorable effect on tourism, which are actively used by tourist companies in their activities.Документ Business assessment of managerial potential in the foreign economic activity of the enterprise(2023) Laushkin, A. M.; Mekhovich, S. A.; Pererva, P. G.There are different concepts of the potential of an enterprise or its components: the concept of production potential, personnel potential, economic potential, marketing potential, regional potential, strategic potential. However, only a combination of these concepts can ensure the true competitiveness of the enterprise in foreign markets. The integration of these indicators creates a competitive advantage, which many authors reduce to the main competence of the business structure.Документ Development of rhubarb management in international business(Видавничий центр Київського національного університету культури і мистецтв, 2023) Cherepanova, V. O.; Pererva, P. G.Revenue Management is a technology to determine the best price to ensure high business profitability based on demand forecasting. Simply put, it's selling the right product to the right consumer at the right time at the right price. It is Revenue Management that determines the main vectors and strategies of the sales department.Документ Prospects for the development of international tourism in Ukraine(Видавничий центр Київського національного університету культури і мистецтв, 2023) Mekhovich, S. A.; Pererva, P. G.It has been proven that the measures taken by Ukraine to stimulate international tourism and the visa-free regime have led to the improvement of a number of indicators: the share of citizens making international tourist trips has increased, the competitiveness of Ukraine's international tourism in the international ranking has increased. countries Ukraine ranks 9th in the world in the ranking of leading countries in international tourism.Документ Financial instruments and intensification of involvement of intellectual property objects in international business(ТОВ "Юридична компанія "Юрсервіс", 2023) Cherepanova, V. O.; Matrosova, V. O.; Pererva, P. G.The creation of an innovative economy is based on the effective use of the results of intellectual activity, primarily intellectual property. Legislation on the protection of industrial property and copyright was formed in Ukraine in a fairly short period of time. At the same time, insufficient attention is paid to the financial aspects of intellectual property management, including tax benefits for it active involvement in economic turnover.Документ Postulates of heuristics in the international innovation management system(Teadmus OÜ, Estonia, 2023) Pererva, P. G.; Mekhovich, Sergey; Kobieliev, V. M.It is proved that the scientific value of the complex of the above tasks related to the results and effectiveness of innovative and intellectual cooperation in the conditions of international business development involves the use of a number of new development directions. One of such promising areas of activity, in our opinion, is the use of the main provisions of heuristics in international business activities.