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Публікація Effectiveness of using a trademark in the marketing environment(Юрсервіс, 2023) Kosenko, O. P.; Pererva, P. G.Документ Financial instruments and intensification of involvement of intellectual property objects in international business(ТОВ "Юридична компанія "Юрсервіс", 2023) Cherepanova, V. O.; Matrosova, V. O.; Pererva, P. G.The creation of an innovative economy is based on the effective use of the results of intellectual activity, primarily intellectual property. Legislation on the protection of industrial property and copyright was formed in Ukraine in a fairly short period of time. At the same time, insufficient attention is paid to the financial aspects of intellectual property management, including tax benefits for it active involvement in economic turnover.Документ Research of the investment potential category(2022) Pererva, P. G.; Veryutina, Victoria; Peredriy, Andrea ElizabetIt is proven that the investment potential of the industry is determined by the features of specialized production complexes - industries. The investment potential of an individual enterprise depends on regional and branch affiliation, determined by national economic and intra-company factors.Публікація Financial and technological leverage in the system of economic evaluation of innovative technologies(Харківський навчально-науковий інститут "Університет банківської справи", 2017) Pererva, P. G.; Kosenko, A. P.; Kobielieva, Tatiana Aleksandrovna; Tkachev, Maksim Mikhailovich; Tkacheva, Nadezhda PetrovnaThe article examines the conceptual, theoretical and methodological guidelines for economic evaluation of innovative technologies through financial and technological leverage. The concept of financial-technological linkage was developed with the aim of establishing a relationship between technological efficiency and effectiveness of operational and financial activities of the enterprise. The authors have developed measurement technology and the use of technological linkage as a tool for assessing commercial potential of new technologies, which allows establishing a link between technological efficiency and effectiveness of operational and financial activities of the engineering enterprise. It is proved that the concept of technological linkage explains how the creation of new technologies can raise the value of the business, exceeding significantly the value of the underlying technological innovations taken in isolation. In addition, there is a real possibility of effective monitoring of the economic impact (need, usage, efficiency) from the use of development, the exclusive rights which are at the disposal of the enterprise. Determined that the level of commercial potential of intellectual technology is not limited only to the influence of technological leverage. The potential power can be represented as a dependence of the level of commercial potential of several very important factors that act in parallel. They proposed to include the following, the most important components of the level of commercial potential of innovative technology: the lever of the early stages of the life cycle of an innovative product; the lever of the developer technological innovations; financial leverage. The effect of financial and technological leverage depends on innovation activity and innovation capacity of the enterprise–the developer of a technological product. Its value is usually higher for industries with higher technological level of production, which is very typical for innovative enterprises.