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Use of digital technologies in product policy to create sustainable brands

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Chernobrovkina_Use_of_digital_2024.pdf (199.13 KB)

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2024

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European Open Science Space

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digital technologies, product policy, sustainable brands, digital landscape, marketing, businesses

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Chernobrovkina S. V. Use of digital technologies in product policy to create sustainable brands [Electronic resource] / Chernobrovkina Svitlana, Chernobrovkin Andrii, Cao Lijuan // Modern science: exploring theories, innovations and practical solutions : collection of scientific papers with Proceedings of the 1st Intern. Scien. and Pract. Conf., September 09-11, 2024. – Electronic text data. – Odesa : European Open Science Space, 2024. – P. 81-83. – Received from https://www.eoss-conf.com/arkhiv/modern-science-exploring-theories-innovations-and-practical-solutions-09-09-24/, free (date of application 11.09.24).

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https://repository.kpi.kharkov.ua/handle/KhPI-Press/81116

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Кафедра "Маркетинг"

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