Екологічність як чинник конкурентоспроможності продукції

Abstract

The article presents the results of the reseach which are grounding the opportunity and the expediency of providing competitive advantages at Ukrainian market due to eco-friendliness of products and production technologies. The obtained results may be used in estimation of market prospects for various types of eco-friendly goods and more precise marking of their target markets and segments as well as targeted management of specific products' competitiveness at the selected markets or segments.