Публікація:
Marketing Communications as a Factor of Sustainable Development

dc.contributor.authorKopytko, Olhaen
dc.contributor.authorLagodiienko, Volodymyren
dc.contributor.authorFalovych, Volodymyren
dc.contributor.authorTchon, Lien
dc.contributor.authorDovhun, Oksanaen
dc.contributor.authorLitvynenko, Mariiaen
dc.date.accessioned2022-11-26T11:28:46Z
dc.date.available2022-11-26T11:28:46Z
dc.date.issued2019
dc.description.abstractTransformation processes in the economy and the consequences of the economic crisis have led to the fact that the enterprise no longer lacks the capabilities of existing marketing technologies. The urgent issue is the introduction of coordinated, integrated marketing communications at the enterprise, which provides the flexibility of marketing policy, the long-term orientation of the enterprise, repeated sales, the formation of consumer loyalty, strengthening of partnerships and more.en
dc.identifier.citationMarketing Communications as a Factor of Sustainable Development / O. Kopytko [et al.] // International Journal of Engineering and Advanced Technology. – 2019. – Vol. 8, iss. 6. – P. 3305-3309.en
dc.identifier.orcidhttps://orcid.org/0000-0002-7422-8302
dc.identifier.urihttps://repository.kpi.kharkov.ua/handle/KhPI-Press/59549
dc.language.isoen
dc.publisherBlue Eyes Intelligence Engineering & Sciences Publicationen
dc.subjectadvertising costsen
dc.subjectmarketing communicationsen
dc.subjectpublic relationsen
dc.subjectsustainable developmenten
dc.titleMarketing Communications as a Factor of Sustainable Developmenten
dc.typeArticleen
dspace.entity.typePublication
relation.isAuthorOfPublication167e819b-e5f7-4a67-940b-95942fdd39b0
relation.isAuthorOfPublication.latestForDiscovery167e819b-e5f7-4a67-940b-95942fdd39b0

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