Theoretical essence of innovative marketing

Tkachova, N. P.; Matrosova, V. O.; Veryutina, V. Ju.; Pererva, P. G.

Публікація:
Theoretical essence of innovative marketing

dc.contributor.author	Tkachova, N. P.	en
dc.contributor.author	Matrosova, V. O.	en
dc.contributor.author	Veryutina, V. Ju.	en
dc.contributor.author	Pererva, P. G.	en
dc.date.accessioned	2023-01-04T16:19:31Z
dc.date.available	2023-01-04T16:19:31Z
dc.date.issued	2022
dc.description.abstract	It is proposed to understand the marketing of innovations as activities aimed at finding new directions and ways of using the company's potential, developing new products and technologies on this basis, and promoting them to the market in order to more effectively meet the needs of consumers. way than competitors, thereby making a profit and providing conditions for long-term survival and development in the market.	en
dc.identifier.citation	Theoretical essence of innovative marketing / N. P. Tkachova[et al.] // Актуальні проблеми управління соціально-економічними системами : матеріали 8-ї Міжнар. наук.-практ. конф., 15 грудня 2022 р. = The actual problems of social and economic systems management : proc. of the 8th Intern. sci.-practical conf., December 15, 2022. – Луцьк : ЛНТУ, 2022. – С. 211-213.	en
dc.identifier.orcid	https://orcid.org/0000-0002-6256-9329
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/60845
dc.language.iso	en
dc.publisher	Луцький національний технічний університет	uk
dc.subject	innovative marketing	en
dc.subject	theoretical essence	en
dc.subject	methodology	en
dc.subject	technology	en
dc.subject	market	en
dc.subject	components	en
dc.title	Theoretical essence of innovative marketing	en
dc.title.alternative	Теоретична сутність інноваційного маркетингу	uk
dc.type	Thesis	en
dspace.entity.type	Publication
relation.isAuthorOfPublication	8605eb4c-7162-458d-9c83-a0a1ae91218e
relation.isAuthorOfPublication.latestForDiscovery	8605eb4c-7162-458d-9c83-a0a1ae91218e