Актуалізація змісту дисципліни "Вступ до спеціальності" у підготовці бакалаврів з маркетингу

Abstract

In the article features of the presentation of the discipline "Introduction to the specialty" to students studying in the specialty "marketing" are considered. There is a need to consider the market as a mechanism for interaction of economic entities, the functioning of which generates specific information flows. It is proposed to focus the educational process on the formation of broader competencies of marketers in the field of information technology. In the future professional activity this will provide them with an opportunity to efficiently process large amounts of information, use the capabilities of modern communication systems.