Reference summary of lectures on the course "Marketing in anti-crisis management"

Larka, Lyudmila

Публікація:
Reference summary of lectures on the course "Marketing in anti-crisis management"

dc.contributor.author	Larka, Lyudmila
dc.date.accessioned	2024-08-12T18:37:30Z
dc.date.available	2024-08-12T18:37:30Z
dc.date.issued	2024-08
dc.description.abstract	The synopsis of lectures on the discipline "Marketing in anti-crisis management" was developed according to the educational and professional program in the specialty 075 "Marketing". The discipline study program provides students with the acquisition of systematic knowledge of theoretical and methodological approaches to the use of marketing tools in a period of crisis.
dc.identifier.citation	Reference summary of lectures on the course "Marketing in anti-crisis management" : for applicants of the second (master's) level of higher education of the educational program "Marketing" specialty 075 "Marketing" / comp. Lyudmila Larka ; National Technical University "Kharkiv Polytechnic Institute". – Kharkiv : NTU "KhPI", 2024. – 54 p.
dc.identifier.orcid	https://orcid.org/0000-0002-8184-5464
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/80065
dc.language.iso	en
dc.publisher	National Technical University "Kharkiv Polytechnic Institute"
dc.subject	anti-crisis management
dc.subject	crisis
dc.subject	life cycle of the enterprise
dc.subject	bankruptcy
dc.subject	marketing in anti-crisis management
dc.subject	summary of lectures
dc.title	Reference summary of lectures on the course "Marketing in anti-crisis management"
dc.type	Learning Object
dspace.entity.type	Publication
relation.isAuthorOfPublication	75933969-05ae-42e6-bc55-c806c7cf72dd
relation.isAuthorOfPublication.latestForDiscovery	75933969-05ae-42e6-bc55-c806c7cf72dd