Публікація: Current state and prospects of development of the tractors market in Ukraine
Дата
2017
Назва видання
ISSN
Назва тому
Видання
Miskolci Egyetem Gazdaságtudományi Kar
Анотація
The article contains a detailed analysis of the current state and prospects for the development of the production of tractor equipment in Ukraine. The marketing characteristics of the tractors market in Ukraine and the Russian Federation are considered. The technical and economic indicators of the work of the leading Ukrainian manufacturers of tractor equipment are investigated. In particular, the authors studied in detail the development prospects of the Kharkov Tractor Plant.Based on the research carried out by the authors, a number of innovative measures are proposed, the implementation of which can lead to a drastic change in the market condition of domestic tractor construction. These proposals are mainly related to the state and legislative support of tractor-building at the national and regional levels and can be summarized as follows.
Опис
Ключові слова
tractors market, development, marketing characteristics
Бібліографічний опис
Pererva P. Current state and prospects of development of the tractors market in Ukraine / P. Pererva, M. Maslak, R. Poberezhnyi // Mérleg és Kihívások = Balance and Challenges : 10 nemzetközi tudományos konferencia, 2017, október 17-18, Miskolc-Lillafüred / Felelős szerkesztő M. Veresné Dr. Somosi. – Miskolc : Miskolci Egyetem Gazdaságtudományi Kar, 2017. – O. 94-99.