Marketing

Gorovyi, Dmytro Anatoliiovych; Havrys, O. O.

Публікація:
Marketing

dc.contributor.author	Gorovyi, Dmytro Anatoliiovych	en
dc.contributor.author	Havrys, O. O.	en
dc.date.accessioned	2020-02-10T10:36:03Z
dc.date.available	2020-02-10T10:36:03Z
dc.date.issued	2019
dc.description.abstract	Marketing is a human activity aimed at customer satisfaction through exchange. The main objective of the course is a formation of a system of knowledge about the nature and content marketing as a philosophy of business activity in the market economy and competition in preparation for the adoption of qualified decisions in marketing.	en
dc.identifier.citation	Marketing [Electronic resource] : methodical instructions for practical lessons for full-time students in specialties 072 – "Finance, Banking and Insurance", 073 – "Management" and 076 – "Entrepreneurship, Trade and Exchange Activity" (in English) / comp. by: D. A. Gorovyi, O. O. Havrys ; National Technical University "Kharkiv Polytechnic Institute". – Electronic text data. – Kharkiv, 2019. – 32 p. – URI: http://repository.kpi.kharkov.ua/handle/KhPI-Press/44255	en
dc.identifier.orcid	https://orcid.org/0000-0002-0416-3857
dc.identifier.orcid	https://orcid.org/0000-0002-3247-6885
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/44255
dc.language.iso	en
dc.subject	concepts of marketing	en
dc.subject	marketing mix	en
dc.subject	marketing commodity policy	en
dc.subject	marketing communications	en
dc.subject	marketing research	en
dc.title	Marketing	en
dc.type	Learning Object	en
dspace.entity.type	Publication
relation.isAuthorOfPublication	97f62b9b-8b48-4211-8280-57089d6c67de
relation.isAuthorOfPublication.latestForDiscovery	97f62b9b-8b48-4211-8280-57089d6c67de