Methodical instructions for performing an individual task in the discipline "Brand Management"

Abstract

The purpose of writing a paper on the course "Branding in Innovation" is todeepen and consolidate theoretical knowledge in the field of branding, to master basic concepts and principles, to understand the specifics and target orientation of the main elements of the brand and specific branding processes, as well as various advertising tools used to promote and present brands, to develop practical skills in the implementation of advertising design and advertising communications of business entities.