Formation of a Strategy for the Economic Development of a Transport Enterprise

Abstract

The report considers theoretical and practical aspects of the formation of a strategy for the economic development of a transport enterprise in the context of modern market challenges. The main factors affecting the efficiency of the functioning of transport companies are identified, including macroeconomic conditions, institutional changes, technological development and environmental requirements. The key approaches to strategic planning in the transport industry, as well as methods for assessing the competitiveness and financial stability of enterprises are analyzed. The need to integrate innovative technologies, digital solutions and sustainable development models into the strategic management of transport enterprises is substantiated. An algorithm for the formation of a strategy of economic development is proposed, based on the analysis of the internal and external environment, the definition of strategic priorities and the introduction of effective mechanisms for resource management. Particular attention is paid to the adaptation of enterprises to changes in the market environment, in particular in the context of global economic crises and increased environmental standards. An organizational and economic mechanism for the formation of a strategy for the economic development of a transport enterprise is proposed, which provides for the assessment of strategic directions and, taking into account the factors of value, to ensure the process of increasing the efficiency of economic activity in the market of transport services. The scientific and methodological foundations for the formation of the development strategy have been developed, which include a set of procedures for making managerial decisions within the framework of the proposed organizational and economic mechanism and provide for a sequential transition between six blocks of tasks: determining the visionary vision of the future transport enterprise; study of external and internal environmental factors; setting goals and specifying development tasks; research of competitive advantages and opportunities of a transport enterprise; formation of a strategy for the economic development of a transport enterprise; implementation and monitoring of the implementation of economic development strategies. A scientific and practical approach to assessing the effectiveness of strategic directions taking into account the cost of the enterprise is proposed, which allows to determine and substantiate the most effective directions of strategic development using an integral assessment taking into account cost indicators and value factors, is based on the methods of multidimensional statistical analysis and takes into account the specifics of transport enterprises through the general indicators of production, financial and investment activities. The results of the study can be used by the heads of transport companies, economic planners and government agencies to develop strategic programs for the development of the transport industry.