Пиар 2.0 в системе социальных коммуникаций

Abstract

Due to the mass dissemination of user-generated content social web has transformed communication into an interactive permanent dialogue among organizations, communities and individuals. And it is namely this feedback, the possibility of the content sharing and interactivity that constitute intrinsic advantages of social web, make it so popular among PR-specialists and allow declaring a new direction in public relations area – PR 2.0.