Exhibition activity as a tool to promote the industrial enterprise

Abstract

The article suggests the approach to manage exhibition activity at the industrial enterprise, works out the sequence and essence of the management procedures, and their information provision. According to the author’s approach, the exhibition activity of the industrial enterprise is analyzed by the example of "Kerameya" Ltd. in the system: goals of participation, peculiarities of exhibitions, the main achieved results, the efficiency of participation. The efficiency to use the exhibition stand, advertising and handout materials to form the image and to promote the industrial enterprise at the market, is proved by the example of "Kerameya" Ltd. The obtained results deepen theoretical and methodological bases to manage the exhibition activity of the industrial enterprises in the part to investigate the approaches to formalize its regulation procedures.