The Model of Network Consulting Communication at the Early Stages of Entrepreneurship

Abstract

The essence of the early stages of entrepreneurial activity is a gradual refinement and transformation of the cognitive model of a business project into an ongoing organizational structure. The aim of the article is forming the structure of a model of consulting communication of prospective and novice entrepreneurs based on an open multilateral platform. The methodological basis of the study is the cognitive approach to organization of network communication. The conceptual structure of the organization model of the communication process, based on the principles of adaptive (transactional) feedback, is presented. The result of consulting communication is transformation of an initial business idea, resting upon the personified implicit knowledge of the entrepreneur, into an information based business model of the startup’s activities. The transformation is carried out in the process of interaction with specialists who play the role of an expert, evaluator, or mentor and have proven semantic and pragmatic ideas about the essence of entrepreneurial activity. Organizational functions are performed by the platform administrator, who owns the techniques for conducting complex multilateral communication. The proposed conceptual model of network consulting allows approaching the concretization of the procedures and rules for organizing communication processes to provide information support at the early stages of entrepreneurial activity.