Economic evaluation of marketing innovations of the enterprise

dc.contributor.author	Ponomarov, V. D.
dc.date.accessioned	2024-12-27T09:04:22Z
dc.date.issued	2024
dc.description.abstract	The report determines that industrial enterprises of Ukraine are in a state of crisis, characterized by low labor productivity, reduction of sown areas and unprofitability of industrial production, so it is necessary to intensify their innovative activity. Research work in industry is mainly of an applied nature, their result is new industrial products and technologies for the production of industrial products
dc.identifier.citation	Ponomarov V. D. Economic evaluation of marketing innovations of the enterprise [Electronic resource] / V. D. Ponomarov // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2024 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2024. – P. 64-67.
dc.identifier.uri	https://repository.kpi.kharkov.ua/handle/KhPI-Press/84686
dc.language.iso	en
dc.publisher	WSEH
dc.subject	economic assessment
dc.subject	varketing innovations
dc.subject	efficiency
dc.subject	market
dc.subject	enterprises
dc.title	Economic evaluation of marketing innovations of the enterprise
dc.title.alternative	Економічна оцінка маркетингових інновацій підприємства
dc.type	Article

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