Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications
| dc.contributor.author | Shypulina, Yuliia | |
| dc.contributor.author | Hlavchev, D. M. | |
| dc.date.accessioned | 2024-05-15T12:29:02Z | |
| dc.date.available | 2024-05-15T12:29:02Z | |
| dc.date.issued | 2023 | |
| dc.identifier.citation | Shypulina Y. Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications [Electronic resource] / Shypulina Y. S., Hlavchev D. M. // Marketing of innovations. Innovations in marketing : materials of the Intern. Sci. Internet Conf., December 2023 / ed. S. Illiashenko ; Univ. of Economics and Humanities. – [E-edition]. – Bielsko-Biala : WSEH, 2023. – P. 152-155. – Removed from: https://wseh.pl/uploads/Marketing_of_Innovations._Innovations_in_marketing_2023.pdf | |
| dc.identifier.orcid | https://orcid.org/0000-0002-8133-578X | |
| dc.identifier.uri | https://repository.kpi.kharkov.ua/handle/KhPI-Press/77267 | |
| dc.language.iso | en | |
| dc.publisher | WSEH | |
| dc.subject | marketing strategies | |
| dc.subject | notifications | |
| dc.subject | mobile applications | |
| dc.subject | smartphones | |
| dc.subject | monetization | |
| dc.subject | software product | |
| dc.title | Marketing strategy for increasing user loyalty through the use of text notifications in mobile applications | |
| dc.type | Article |
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