Расширение состава факторов конкурентоспособности машиностроительной продукции

Abstract

In order to take Ukraine out of the economic crisis, it is necessary, first of all, to ensure competitiveness of the national economy and, in particular, the engineering industry. The goal of the article lies in the study of the “product competitiveness” category as a factor of ensuring economic efficiency of enterprise activity and clarification of its interpretation and components on the basis of the conducted analysis of literature. Analysing, systemising and generalising scientific works of economists, the article considers interpretations of the “product competitiveness” category. The conducted study confirmed importance of the work in the direction of expansion of the set of factors of product competitiveness that influence its economic efficiency. The article clarifies interpretation of the “engineering product competitiveness” category and expands the set of its factors. The revealed negative dynamics of the index of global competition and profitability of products of industry and engineering of Ukraine confirms the necessity of increase of competitiveness of domestic products. Prospects of further studies in this direction are justification of the said factors of product competitiveness and quantitative calculation of their influence upon results of engineering enterprise activity.