Вербализация коммуникативной стратегии самопрезентации в электронном политическом медиатексте (на материале персональных сайтов политиков)

Abstract

This article addresses electronic political mediatexts of politicians' personal sites. It is demonstrated that different ways of verbalization of the communication strategy of self-presentation are used by politicians for their image construction. The politician image is represented as a structure consisting of personal, social and symbolic constituents verbalized through various lexical representatives.