The role of strategic marketing in ensuring effective project management
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National Technical University "Kharkiv Polytechnic Institute"
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Kharchenko A. The role of strategic marketing in ensuring effective project management / A. Kharchenko // Integrated strategic management, portfolio, program, and project management : abstr. of the 15th Intern. Sci. and Practical Conf., February 11-12, 2025 / org. com.: Yevgen I. Sokol, Yuriy Ya. Bobalo, Gulchohra Huseyn gizi Mammadova, Sergey D. Bushuyev ; ed. Kononenko I. V. ; National Technical University "Kharkiv Polytechnic Institute" [et al.]. – Kharkiv : NTU "KhPI", 2025. – P. 43-44.