The role of strategic marketing in ensuring effective project management
dc.contributor.author | Kharchenko, A. | |
dc.date.accessioned | 2025-02-19T08:23:49Z | |
dc.date.issued | 2025 | |
dc.identifier.citation | Kharchenko A. The role of strategic marketing in ensuring effective project management / A. Kharchenko // Integrated strategic management, portfolio, program, and project management : abstr. of the 15th Intern. Sci. and Practical Conf., February 11-12, 2025 / org. com.: Yevgen I. Sokol, Yuriy Ya. Bobalo, Gulchohra Huseyn gizi Mammadova, Sergey D. Bushuyev ; ed. Kononenko I. V. ; National Technical University "Kharkiv Polytechnic Institute" [et al.]. – Kharkiv : NTU "KhPI", 2025. – P. 43-44. | |
dc.identifier.uri | https://repository.kpi.kharkov.ua/handle/KhPI-Press/86296 | |
dc.language.iso | en | |
dc.publisher | National Technical University "Kharkiv Polytechnic Institute" | |
dc.subject | strategic marketing | |
dc.subject | economic activity | |
dc.subject | finance | |
dc.subject | viral marketing | |
dc.subject | business | |
dc.title | The role of strategic marketing in ensuring effective project management | |
dc.type | Article |
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