Управління репутаційними ризиками в діяльності підприємства

Abstract

The article considers the theoretical foundations of the concept of reputational risk, reputational risk management system (strategy, tactics, milestones and management methods), the potential risk to the reputation of the firm and an algorithm for reputation management are considered. Thus the problem of risk management is decided exclusively introduction of a comprehensive risk management technology that affects all aspects of the company. Development programs targeted measures for risk management at the enterprise level will provide risk management, in which the main elements and the structure of the company guaranteed high stability and protection from internal and external risks.